Mainstream TV Networks vs Streaming Platforms: The Shift of Competition and the Next Generation of New Content, within the Context of Diverse Viewer Demands and Adaptation

Linear TV networks have long been recognized as established television formats, relying on scheduled programming via public channels. In contrast, on-demand streaming operate on ad-supported systems, with global streaming giants, major competitors, and niche players serving as dominant forces. As viewer preferences shift, rivalry between convention

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